As an avid fan of makeup, one of the best feelings is finding a brand that "speaks" to you -- a brand that you can trust with every purchase. Bonus points if the founder and artist behind it is someone whose work you have admired for years!

This basically sums up my thoughts on Kat Von D Beauty, one of my all-time favorite brands.

What's To Love?

In short -- everything! There has, so far, not been a KVD product that I've tried and not loved.

But let's begin with the product selection. Kat Von D Beauty offers one of the widest ranges of shades I've seen -- there is an impressive selection of 19 shades of the Lock-It Foundation at Sephora (20 on the brand's website), and their recent Lock-It Concealer launch came in with 21 colors. I'm not exactly "the palest of the pale", but I'm fair with olive-neutral undertones, a combination that makes it difficult to find a good match sometimes (most brands seem to think fair = pink undertones.)

Another amazing thing about this brand is the wear time of their products. Long gone are the days where I would wonder if my wings could survive a full day, or if my lipstick would outlast dinner.

Lastly, if a brand could be described as "thoughtful", KVD would be it. The entire line started out being cruelty-free, and Kat has overseen the process to make it fully vegan (a few products were relaunched with new vegan formulas last year.) I can think of very few other brand owners who would go this far to ensure their product aligns with their ethics, and I have to admire Kat for it.

Most-Loved Product

I would say that this should be a difficult question to answer, because I love every KVD product I own, but... it isn't. The Tattoo Liner in Trooper is not just my favorite KVD product, it's my favorite makeup item of all time. Yes, of all time.

For years, I dealt with eyeliners not performing up to my (incredibly high) standards. I've liked a few other liners well enough to not instantly toss them away, but that's about as good as I thought it would ever get, until this one came along. Easy to use, super rich pigment, precise applicator, and best of all -- it lasts. I have worn it through 12+ hours of running errands, being outside, going to parties, etc.; and this eyeliner has lasted through it all.

And I could probably go on for longer about this brand, but I think that should cover the basics. As I mentioned, it's definitely one of my top favorite brands, and one of the few that I'm not hesitant to try new products from. I hope this post was a good introduction to why I love KVD so much, and helps anyone reading who is considering getting something from KVD (the answer is, you should!)

FTC: The products featured in this post were not sent to me for review, nor have I been compensated for featuring them. All opinions are my own, and my views do not reflect the views of the companies whose products are featured.

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